ValueHalla
Our Mission

Spend like you.

Money is a tool. Joy is the goal. ValueHalla helps you align everyday spending with what you truly value—without guilt, overwhelm, or spreadsheets.

Why we exist
A different take on money.
Most budgeting tools focus on cutting. We focus on choosing. If gigs with friends light you up, spend there. If impulse buys feel empty, we’ll help you notice and gently shift them.
Feelings‑first finance
Because £30 loved beats £15 forgotten.
We capture how purchases feel—Loved, Fine, Regret—then map those signals to patterns. Over time, you’ll see a clearer picture of what brings joy vs. what drains it.
Tiny experiments
Small, sticky changes beat big promises.
One‑tap, week‑long experiments—like pausing deliveries—help you redirect ££ toward what matters, without spreadsheets or guilt.
The name “ValueHalla”
Our not‑so‑subtle nod to Valhalla.
In Norse myth, Valhalla is a kind of heaven. Different people, different heavens. For some, epic battles; for you, maybe sea swims, books, or time with your kids. ValueHalla = the heaven of good value—directing money toward the things that actually matter to you.
Respect by design
Trust is the product.
Read‑only connections, clear consent, simple controls, and full delete. Transparent insights you can re‑categorise or mute. Your data belongs to you—always.

Principles we work by

Clarity over complexity
Plain language, plain numbers, clear choices.
Kindness over judgement
No shame, no scare tactics. Just helpful nudges.
Your values, not ours
We help you decide—then get out of the way.
Privacy by default
Opt‑out of model training anytime. Delete your data anytime.
A spark
The moment we realised budgets weren’t the problem.
We kept seeing the same pattern: people weren’t overspending because they were careless—they just couldn’t see which spends brought joy vs. which ones felt forgettable.
A shift
From “cutting” to “choosing”.
We built tagging that captures feelings, then layered AI to spot patterns and suggest tiny experiments you’ll actually stick with.
A pledge
Respect by design.
Read‑only connections, clear consent, transparent insights, and full control over your data. No tricks, ever.

If “more of what matters, less of what doesn’t” sounds right…

Join ValueHalla and start redirecting ££ toward the good stuff.

How we protect dataTry it free